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Alexa toolbar
Alexa - the information company as they describe themselves, have a toolbar for browsers, and I recently downloaded it free from their site and installed it. One of the more obvious things it does is give the Alexa ranking for any site you visit, which is interesting, but raises as many questions as it answers. Somewhere there must be an explanation, but as with so much these days, there's never any time to read and absorb, so many other pressures are tugging. Interestingly, the alexa url http://www.alexa.com/ gets a No rank, whereas that part of the same site where you download the toolbar, has a rank of #32, which is super high. Alexa Web Discovery Machine which blogs about Alexa, has a rank of #58,324, so there's no favouritism or they'd have moved it higher than that. Google.co.uk is also ranked #32, so there are some pretty heavy players hanging out together at that spot. But if Google is #32, what is at 31 and all the numbers under it, and WHO is at number 1? It's not Microsoft, they are at #18, the Apple site is #87. I found the top ten sites - well, the top five hundred but that would make a huge intel. They are:
1.Google.co,
2.Yahoo.com
3.Myspace
4.YouTube
5.Facebook
6.Windows Live
7.Ebay
8.Wikipedia
9.MSN
10.Craigslist.
So there we have it, and I guess it means that Alexa is based on daily hits. The problem with all this is that the Alexa ranking, which is apparently used by a lot of people as some kind of proof of popularity, only counts visits from those who have Alexa installed in their browser, so the years I've been surfing have counted for nothing in their rankings, and the same for many millions of others. Also, when you submit your site to Alexa, it is reviewed by a human rather than the usual google bots [and can take weeks or months as a result], and if they don't like your site for any reason, it just doesn't get accepted. So the Alexa database is a partial one, and doesn't represent the whole web, but a carefully chosen, elitist clique of sites. Some of my sites have a ranking of six million odd, so I'm hardly going to bust a gut to get that to 100,000. Qassia has an Alexa rank of 37,519, which when you think of how long it's been going, it pretty amazing, but that's down to all of use, visiting, writing, rating, recommending and publicising. So the key to a popular site seems to be get others doing the work for you, figure out a way to get other people to write your ever growing content, and you climb and climb, with the inevitable result that your advertising revenue climbs. |
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PLEASE VISIT THE CONTRIBUTOR'S WEBSITE
DIY Ebooks
Ebooks for sale and free
www.oneworldnet.co.uk/ebooks
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